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📚 Use AI to automate content repurposing

How we use AI Automation to turn Instagram videos into LinkedIn posts

October 22, 2024

Reading Time: 4 minutes

Hello AI Enthusiast,

Today, we're looking at how AI can help reuse content across social media. We'll show you our way of turning Instagram and TikTok videos into LinkedIn posts automatically. It's a real time-saver built to helps us reach more people.

Before we jump in our tutorial, tomorrow, we are hosting a free webinar to introduce our new program for ongoing AI learning. It's for those who see AI as a continuous journey. You could join an innovator community, get expert support, and tackle real-world projects. If you are committed to growing your AI skills join us and enjoy early bird perks.

The Problem

As a small team, we're stretched thin across our social media channels. We struggle to post enough, and when we do, it's usually on just one platform. Adapting content for different networks would help but is time-consuming and repetitive.

What's your biggest challenge in managing content across multiple social platforms?

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How We Do It: A Step-by-Step Guide

Full automation workflow diagram

To solve this, we built an automated workflow using Make. Here’s our process:

1) Instagram Watch Media Module

The automation starts by watching for new videos on our Instagram account. Once we post something new, this module is ready to act.

Module watching for new Instagram posts

2) Instagram Download Video Module

Next, the video is downloaded directly from Instagram. This saves us the hassle of downloading content manually and keeps everything streamlined.

Module for downloading Instagram videos

3) OpenAI Whisper: Video Transcription

We then use the OpenAI Whisper module to transcribe the video. Whisper analyzes the downloaded content and creates a text transcription of what’s said. This is crucial for adapting video to text format.

Video transcription using OpenAI Whisper

4) OpenAI Completion Module

With the transcription in hand, we turn to GPT-4o. We use a custom prompt that guides GPT-4o to craft a LinkedIn post, highlighting the key takeaways from the video in a more professional tone, tailored for our LinkedIn audience.

GPT-4o prompt for LinkedIn post creation

Here’s the template of the prompt we used: 

Act as a social media ghostwriter for [Company Name]. Transform the following [Source Platform] video transcript into a [Target Platform] post.

FORMAT:

- Hook: Create [Number] engaging hooks, max [X] characters each. Avoid [List specific clichés or phrases to avoid].
- Body: Expand on the topic in [X] words max. Include [Specific elements to include].

[Company Name] DESCRIPTION: [Brief company description and mission]

TARGET AUDIENCE: [Brief description of target audience]

TONE OF VOICE: [List key tone descriptors, e.g., practical, straightforward, simple]

DO NOT USE: [List of phrases or words to avoid]

TRANSCRIPTION: [Insert video transcription here]

With our content ready, it's time to share it with our professional network. The final step in our automation bridges the gap between content creation and distribution.

5) LinkedIn Create Post Module

The automation posts the newly crafted content directly to our LinkedIn profile. No copying, pasting, or formatting.

Module for automatic LinkedIn post creation

Your Turn

Now that you've seen our automation in action, it's time to consider how you can apply this to your own content strategy.

Take a moment to think about:

  1. Which of your social platforms could benefit most from cross-posting?

  2. What type of content do you create that could be easily repurposed?

  3. How might you tweak our prompt template to fit your brand's voice?

Ready to give automations a shot?

Want to get even more practical? Explore hands-on AI learning with AI Academy:

We'll be back with more AI tips soon!