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🥤 Taste the fresh AI side of Coca-Cola

Learn about its next-level vending machines

Coca-Cola's next-level vending machines

Hey AI enthusiasts,

Yesterday we offered a discount code for our online AI courses to celebrate Labor Day and make them more accessible to everyone. If you haven't taken advantage of yesterday's offer, we'd love to know why. To motivate you to take the form, we'll give you a 50€ discount on our upcoming courses on ChatGPT and generative AI. Click on this link to access the form and share your thoughts with us.

Moving on we’ll talk about the old-fashioned vending machines and how they’re getting smarter.

Let’s find out.

📔 Case study:

You probably already know Coca-Cola, the famous American multinational company that produces the iconic Coca-Cola beverage. But have you heard about their AI application?

Coca-Cola serves a huge amount of its drinks daily through vending machines, and the newer models, called Coca-Cola Freestyle, are super smart! You can interact with a touch-screen display to choose your favorite product and even customize it with different flavors.

But that's not all! This AI application also analyzes the location to promote drinks and flavors that are likely to be popular there. Additionally, the vending machines have a "persona" that can adjust depending on the location, making them more suitable to the environment. For example, machines in a shopping mall display a vibrant and fun attitude, while those in a gym emphasize performance, and those in a hospital appear more practical.

Vending machines are one of the many AI use cases we probably would never have thought about.

🧱 Foundational concepts: Algorithms

An algorithm is like a recipe that tells a computer what to do, step by step. It's a set of instructions that helps a computer solve a problem or complete a task.

In Coca-Cola's vending machines, AI algorithms are used to analyze data on customer preferences, sales, and location to personalize the vending machine's offerings.

For example, if the machine is in a gym, the algorithm might suggest drinks that are marketed as "performance-enhancing" or "low-calorie" to cater to the gym-goers.

📚 AI Academy spotlight

Our CEO, Gianluca, recently conducted a cool two-day workshop with 247X, a Growth Marketing agency, to teach them all about AI. Their goal was to become the most efficient and effective growth agency in the world with the help of AI.

After just 48 hours they had two fully functioning proofs of concept!

Gianluca was also able to teach them the skills they need to keep their AI journey going.

If you're thinking about making your company more competitive with AI, there's no better time than now! We offer personalized consulting services and would love to help you out.

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P.S. Gianluca will host a free ChatGPT workshop titled “Let's clear the confusion around AI: what's in it for you and your team?”, and it will be on the 17th of May at 17:00 CEST. You can reserve your spot at this link.