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  • 🤖 Google Finally Figures Out How to Make AI Go Viral

🤖 Google Finally Figures Out How to Make AI Go Viral

Plus: Microsoft Goes All-In on Agents and OpenAI Buys a Friend

May 29, 2025

Hello AI Enthusiast,

This week Google finally cracked the code on making people actually excited about their tech with a massive I/O feature dump. Microsoft went full corporate announcing 50+ "agentic web" tools. And OpenAI decided to spend $6.5 billion on Jony Ive's design studio with what looks like a wedding announcement.
Let's see what actually matters.

The Big Picture 🔊

Google Shows Off Everything at I/O 2025

Google's I/O conference was basically an AI feature dump this week. Gemini 2.5 Pro gets "Deep Think" reasoning and audio-visual conversations, while the new $250/month Google AI Ultra subscription includes Project Mariner - an AI that handles 10 web tasks at once.

Google Search now has AI Mode with Deep Search running hundreds of queries for cited reports, plus visual search where you point your camera at stuff. Creator tools got upgrades: Veo 3 adds audio to videos, Imagen 4 does 2K images, and Flow adjusts camera angles.

Android XR smart glasses that translate conversations and show directions without pulling out your phone. Project Starline became Google Beam - 3D video calls that actually feel face-to-face.

Gianluca Belloni
Gianluca BelloniCMO and Marketing Nomad

Google finally figured out that great tech without viral moments means nothing. They're making AI demos people actually share - just like OpenAI did with image generation.

The $250/month pricing is odd since Google's usually cheaper than OpenAI's $200. Either they know ChatGPT Pro is bleeding money, or they're betting people will pay more for the full ecosystem.

The real win is Google doesn't need to change habits. While OpenAI convinces people to try new apps, Google just upgrades what everyone already uses daily.

Microsoft Goes All-In on AI Agents at Build 2025

Microsoft dropped over 50 AI announcements at Build 2025, all focused on "agentic" AI that actually does stuff instead of just chatting. GitHub Copilot is becoming a real coding teammate that fixes bugs and writes features on its own, while Azure AI Foundry lets multiple specialized agents work together on complex tasks. They're also pushing local AI processing and showed off Microsoft Discovery - their research tool that found new data center coolant in 200 hours instead of years.

The big idea: AI is shifting from answering questions to anticipating what you need and actually getting work done.

Andrea Mattiello
Andrea MattielloCM and Board Lover

Microsoft's going all-in on AI agents, which makes sense as their big strategic bet. They're actually building some genuinely cool stuff - the problem is their tools still feel clunky and have a steep learning curve from what we've seen.

Companies are choosing Microsoft partly for security and privacy reasons, but also because they're already deep in the Microsoft ecosystem.

The challenge is we're still not at the "click button, get magic" stage everyone actually wants.

OpenAI Buys Jony Ive's Design Company for $6.5 Billion

OpenAI spent $6.5 billion to buy Jony Ive's device startup "io" - the legendary Apple designer behind iPhones and iPads will now lead OpenAI's creative work. They're building AI devices that go "beyond screens" launching in 2026, with Altman saying phones feel too clunky for accessing ChatGPT.

This puts OpenAI in direct hardware competition even though it's unclear what OpenAI's devices will look like.

Helin Yontar
Helin YontarCPO and Polyglot

That promotional video looks more like a wedding announcement than a tech launch - complete with "Sam and Johnny" branding.

OpenAI desperately needs hardware to compete with Apple and Google, so they bought the most famous designer available. Jony Ive brings credibility, but $6.5 billion for an expensive hiring spree feels steep. After this much hype, anything short of revolutionary will look like a massive flop.

While OpenAI's dropping $6.5 billion on design talent, companies everywhere need people who actually know how to work with AI. Join us June 3rd at 6 PM CEST to hear from some of our AI Academy coaches who went from beginners to guiding others through career transformations. A honest conversations about what it takes to go from curious to getting paid for AI work.

Bits and Bobs 🗞️

  • Anthropic has unveiled the next-generation Claude Opus 4 and Claude Sonnet 4 models, excelling in coding and complex problem-solving.

  • OpenAI has updated ChatGPT's Operator with a new reasoning model called o3, enhancing accuracy and clarity in interactions.

  • OpenAI launches Stargate UAE, its first international partnership with the UAE to deploy AI tools across sectors like government, healthcare, and education.

On the Podcast 🎧

In our latest podcast episode we chat with fine artist LaNia about using AI to break through creative barriers and support her ADHD - turns out the whole "AI versus human creativity" debate completely misses the point. She shows how artists can use AI as a creative partner rather than replacement. Listen to Episode

From Our Founder’s Channels 🤳

Watch Gianluca talking about why OpenAI's $6.5 billion Jony Ive acquisition can potentially signal a massive platform shift - and what this means for businesses.

@gianluca.mauro

Is open AI building the new iPhone? #Ai #learnontiktok #artificialintelligence #business #machinelearning #product #ux #entrepreneur #openai ##iphone

LOLgorithms 😂

After a 10-minute documentary about Sam and Jony's friendship, people still don't know what they're actually building.

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Catch you next week! 👋