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  • 🤖 ChatGPT Gets Its Own App Store to Lock You In

🤖 ChatGPT Gets Its Own App Store to Lock You In

Plus: OpenAI's Agent Builder and Deloitte's AI Hallucination Scandal

October 09, 2025

Hello AI Enthusiast,

This week at OpenAI's Dev Day, Sam Altman unveiled plans to turn ChatGPT into a full platform with its own app store and tools for building AI agents. Meanwhile, Deloitte announced a partnership with Anthropic the same day they refunded the Australian government for an AI report full of hallucinations. Let's break down what happened.

Before we dive in, on October 22nd at 5 PM CEST, our founder Gianluca teams up with John Vetan from Design Sprint Academy to show you how to move from AI experiments to solutions that scale. They'll cover when to buy versus build and walk through a real use case. For anyone trying to build AI that people actually need.

The Big Picture 🔊

OpenAI Launches Conversational Apps in ChatGPT

OpenAI has introduced apps that integrate directly into ChatGPT conversations. Users can access services like Spotify, Booking.com, and Canva through natural language commands, with interactive interfaces appearing in the chat. The Apps SDK, built on the open Model Context Protocol, lets developers create apps that reach ChatGPT's 800 million users. Apps launched for users outside the EU, with monetization details and an app directory coming later this year.

Gianluca Mauro
Gianluca MauroFounder and AI Rockstar

OpenAI rebranded MCP servers as "apps" to make the concept accessible to regular users. This turns ChatGPT into an internet portal where people book flights or create playlists through conversation instead of navigating websites.

With 800 million weekly users but only 4% paying subscriptions, the monetization opportunity is massive. If people pay for Spotify through ChatGPT and OpenAI takes a cut, that becomes real revenue.

OpenAI Launches AgentKit for Building AI Agents

OpenAI released AgentKit, a suite of tools for building AI agents. Agent Builder provides a visual canvas for creating workflows with drag-and-drop nodes and versioning. Connector Registry centralizes data management across workspaces. ChatKit lets developers embed chat interfaces into their products. New evaluation tools include datasets, trace grading, and automated prompt optimization.

Andrea Mattiello
Andrea MattielloCM and Board Lover

AgentKit feels like half a product right now. It provides a visual interface for building AI logic, which helps developers visualize workflows instead of reading code. The problem is it only handles the AI component. You can't trigger agents from external events, third-party integrations are minimal, and you need to host the output yourself.

We expect Zapier and Make will integrate it soon, letting AgentKit handle AI logic while they manage everything else.

Want to see what AgentKit actually does? Join our free webinar on October 23rd at 5:30 PM CEST where we'll test OpenAI's Agent Builder live and show you what works versus what's just marketing. We'll build something in real-time so you can see whether it's something you should actually care about.

Deloitte Partners with Anthropic While Refunding AI Hallucination Report

Deloitte announced a partnership with Anthropic to deploy Claude to 500,000 employees globally. The same day, Australia's Department of Employment revealed Deloitte would refund A$439,000 for a report containing AI hallucinations and fake academic citations. The partnership will create compliance products for regulated industries and AI agent "personas" for different departments.

Helin Yontar
Helin YontarCPO and Polyglot

The timing is almost comedic, but it shows how people react to AI use. The headlines focused less on the actual errors and more on the fact that AI was involved at all. There's an assumption that using AI automatically means lower quality.

Deloitte didn't check their work properly, but instead of owning that failure, they blamed the AI tool. The real issue was the process, not the technology.

Bits and Bobs 🗞️

  • OpenAI and AMD have partnered to jointly develop and deploy large-scale AI computing infrastructure using AMD's high-performance chips to accelerate AI advancements.

  • OpenAI's Codex is now generally available with new features like Slack integration, a SDK for engineering workflows, and admin tools, helping teams speed up code reviews and automate coding tasks.

  • OpenAI launched GPT-5 Pro for high-accuracy tasks, the Sora 2 video generation model with synced sound, and a cheaper, faster voice model for real-time audio interactions.

  • Google’s Gemini 2.5 Flash Image is now production-ready, offering versatile AI-powered image generation and editing with 10 new aspect ratios for developers and enterprises.

  • Google DeepMind has introduced CodeMender, an AI agent that autonomously detects, patches, and rewrites software vulnerabilities using Gemini Deep Think models, having already upstreamed 72 security fixes to open-source projects.

  • Perplexity's AI-powered browser, Comet, is now available to everyone worldwide for free, offering an intelligent browsing experience that enhances productivity and supports seamless multitasking.

  • Meta AI will start using users' interactions with its AI features, like voice or text chats, to personalize content and ads recommendations across its platforms starting December 16.

  • California's new SB 53 law sets stronger rules for frontier AI developers to ensure transparency, safety, and accountability while fostering innovation.

  • Spotify is investing in policies and tools to protect artists from AI-generated music spam, impersonation, and deception while supporting creative use of AI and ensuring transparency for listeners.

Tribal News🫂

With all the talk about OpenAI's Agent Builder and GPT-5, we're hosting a member-only webinar at the end of November where Gianluca will go deep on what actually matters. He'll cover how prompting and setting up GPT-5 models differs from previous versions, how to leverage tool calls effectively, and the technical details that matter when building agents that actually work.

From Our Founder’s Channels 🤳

In his latest TikTok, Gianluca Mauro suggests OpenAI is positioning itself as the future platform owner of the AI era - creating the ‘land’ on which tomorrow’s digital economy will live.

@gianluca.mauro

#OpenAI wants to be a landlord #Ai #learnontiktok #business

LOLgorithms 😂

POV: You're imagining your future self after OpenAI released Apps in ChatGPT.

That's a wrap on our newsletter! Before you go, here’s a quick recap of our offerings:

  • AI Academy Membership: Get 12 months of access to all our cohort-based programs, live webinars, on-demand courses, and tutorials.

  • AI Agent Bootcamp: Accelerate processes and solve business problems by mastering prompts and building AI Agents, without coding.

  • Practical Introduction to ChatGPT: A free course on using ChatGPT confidently, understanding its workings, and exploring its potential.

  • Customized Corporate Training: Equip your team with the skills they need to unlock the potential of AI in your business.

Catch you next week! 👋